Research: Commercial Conventions and Codes

 My group is doing an Arizona Iced Tea commercial. In these commercials the individuals are usually seen picking up the drink from a store then drinking it. Throughout them I noticed ample product placement or showing the actor hanging out with friends, with drink in hand. 

Camera Angles, Movement, and Shots

We found limited examples of Arizona commercials, so basing it off simple soft drink commercials was the next best thing. These commercials used high and low camera angles to make the viewer feel as if they were experiencing this refreshing drink themselves. Zoomed-in shots added ample product placement to remind the audience that this high quality movie is in fact a drink commercial. It's just that good! Tilting movements with the camera were used to capture the reaction subjects had to someone drinking the soda. Multiple locations suggests you can enjoy this drink at any time. Shot-wise, over-the-shoulder ones were most common. They showed the different relationships with people, all over a single drink. Close-up shots were eminent in this type of advertisement as well, showing the satisfied expressions of the actors and the delicious drink.

CAMS

 - The actors are usually seen sporting casual or streetwear esque clothing. They're usually wearing bright colors to show the drink brings vibrancy. Neutral colors can be used as well as seeing these colors makes people feel thirsty.

- The setting is usually the store the Arizona drink is being sold. A shot of the customer grabbing the drink from the refrigerator at the place it's being sold. 

- The people in the ad are shown happier after the drink is introduced.

- The background music is chill and soft. The sound of the can fizzing when they open the drink is played too.

- The only prop that is important is the can of the drink itself. 

-  The color patterns or themes used are bright colors on the screen. Different pops of colors. This shoots back to the neutral color idea too.

The code for Arizona commercials is showing the drink up close. Making the logo and can design visible for viewers to recognize the can. The Arizona logo is also shown on screen after the commercial plays.

Picture example of an ad!!