My video advert uses common conventions like up-beat music and commonly associated locations. A positive song played while the actors drink Arizonas, giving a positive connotation to the scene. It creates a happy mood change, showing the emotion that our drink can produce in the audience. When you see the drink placed in places you associate with hot temperatures, like the blazing sun over bleachers or the Arizona desert, you will feel thirstier, so it made sense for our commercial. Not only is Arizona cool and delicious, but it also affects social groups by having a consistent affordability. It’s always been kept the same price, 99 cents, and it's a staple in every community. Never being not available, it’s a well known and loved brand to all. Clinking a cold drink with friends brings people together socially, so having an Arizona appear amidst the cheer would be no surprise!
Arizona captivates the audience with a vibrant, saturated aesthetic that holds your attention. We first find a common problem people have, like being thirsty on a hot day and needing to cool down. We present Arizona to our audience in a whimsical way, putting our hands through a portal to gain the refreshing fix to this problem! This would be distributed as real media text most likely as some type of Super Bowl ad. I think it is very appropriate for advertising on a sports channel because you can drink it to refresh yourself.
My analytical skills greatly improved as well. I became much better at paying attention to detail throughout the creation process. Noticing when the can was flipped wrong, the actor had the wrong leg position, and when the drink was not sprayed sufficiently. I was able to communicate effectively with my team and find obtainable solutions to our problems together as well. Our "Arizona" rocks shot had a problem with the sky and field showing. This was fixed by moving away from the can before zooming in to eliminate the background. I also planned my group's schedule in close cooperation with them, and we were very committed to it. Our time management was excellent. My trainability skills were definitely touched on too, I learned to get down and dirty when filming. Doing anything to get the best shots and moving things as my teammates suggested, I feel so much better about handling the camera when asked!
We utilized text group chats to keep everyone in the know. For the most part, our phones were the stars. They were used for editing, communicating, and filming. Two different phones were used in the making, one of them being an 11 pro max. I enjoyed the camera quality we got from our devices. We moved on to edit these clips together with popular softwares like Imovie and Prequel. Communication-wise, we exchanged clips and pointers on how to edit. I sent Jordyn multiple clips for her to analyze and pick from during one of our filming days when she wasn't there! It really saved us to be able to talk about our blogging and project together the way we did, communication is always key. We documented our processes online through blogging, and that was one way we utilized the internet.
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