October 14, 2021

Editing: CLOSE TO THE FINISHLINE

It's our second day editing this week, and I feel confident in what we have in the making. Minor problems may have come up once again, but we managed to get it done! Jordan showed us what we'd already accomplished; the video was mostly complete; I just needed to fix a few things we feared would affect the final product. The song was changed to Pump It by Harder by the Black Eyed Peas which I feel does fit our video better. The next problem was the fact that our sky of one clip was different then the one in the previouspart. Although this wasn't a major problem, we weren't fond of the way it looked and could not control it since clouds tend to move. Regarding our fate, Jordyn noticed a small zoom out that created  an even stranger effect. I had suggested ways to fix this, but there was no way to do so without making multiple cuts, and this was supposed to be one continuous shot. As our main editors continued to arrange the logos, I went searching for the specific font Arizona uses. I found the font Arizona uses in their iconic logo is a mix of the paid Arabic Brushstroke font and a little of their own creative flair. I noted the typeface letters we'd need and sent them to Nico to decide if we should use them or not. My group ended up using Clip Jam to add a logo instead of drawing it ourselves! The website had an animated Arizona logo that was perfect for our cause, this was added near the close of our commercial. In this same application a blur filter was added at the end, and I made a judgement call about which one we should use for the final product. I selected clips with glass filters and clips with classic blur filters, which gave differing looks, but similar effects.  After adding a blurring effect, the last thing to do was make our coloring saturated to match the vivid hues of the well known drink. After one last run-through of our product, the production was a thumbs-up in my book! 



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Creative Critical Reflection

 This is my reflection! I had fun making it with my family and friends, thanks to them I was able to complete this. It was a good run.