The Commercial Editing Process So Far!

Once attendance was called and we had the computers in hand, we went straight to work. We used imovie for editing because it was the easiest to navigate. Jordyn was our main editor, and the rest of us collected files and offered constructive criticism when needed. I helped to brainstorm ideas on how to make our clips look smoother. Among the ideas I suggested was using a stabilizer feature throughout our footage to fix shaky zooms. For our commercial, the music was a big part, so I was busy looking for some gems in class. I scoured Spotify for summer party playlists because that's the music vibe we were going for in the video. Since it was hot and the actors had cold drinks, a summer-weather feel is given from it. I didn't find much of what I needed on Spotify's pulic playlist, so I started searching my older private playlists. I gave a couple song suggestions from Khalid and Calvin Harris because I felt they were upbeat enough, but nothing seemed to match perfectly. Then, it hit me like a truck. I know this band called Coast Modern that i'm an avid listener of, and their indie-pop/rock music is a perfect fit for a drink ad. I've always been enchanted by their music but have not seen them in commercials. I picked both songs Hollow Life and Guru by Coast modern to show to my group to use. They ended up really liking Hollow Life and the instrumental of it. We had our music! Alongside this, music is something i love to share and exchange with others. Although this wasn't a traditional music exchange, I had a lot of influence on how the ad's music sounded, which I thought was pretty cool. We ended up using some type of splicing program to make Hollow Life by Coast Modern a mere instrumental! Having minimal words is better in the long run, especially because we won't have to try and match up any words with our scenes.  Now having some type of music or Cicada sound effects to overlay, we had to find a way to add these audios on IPhone. As I told my group, it is possible to rip YouTube videos into mp3 format and save them on your phone to add to their own movie. Our class ended with a no-sound commercial and audio files saved for later, but this track looks favorable.